Earthwise Services

This logo was crafted for a small landscaping business, drawing inspiration from natural patterns like fingerprint ridges, sand dunes and tree rings, as well as topographical maps that are commonly used. These organic forms symbolically represent the company’s full range of activities while emphasizing the human touch on the environment and the responsibility that comes with it. The mark itself subtly references both the letter “e” and the Earth, reinforcing themes of nature and sustainability. IBM Plex Sans was chosen for its balance between technical precision and human warmth, aligning with the company’s ethos. The typography layout enhances recallability, ensuring a strong brand presence even without the icon.