Logi Refresh

My role encompassed designing the campaign logo and defining the overarching aesthetic, which was then translated into a giveaway contest microsite and social media assets. With Gen-Z as the primary audience, the challenge was to create a vibrant and playful yet functional design while adhering to Logitech’s extensive brand guidelines. The final visual approach embraced a sticker-like aesthetic—an homage to how people personalize their tech to reflect their identity. The microsite’s design incorporated Y2K graphical elements, holographic gradients, and a bento-box layout, ensuring a structured yet dynamic experience. Users could interact with the site by shuffling through product bundles and selecting their favorite setup, making the experience both engaging and intuitive.